A Social Influencer is a person who creates awareness about any brand/product, a service or an experience on social media. Shoppers who spread the word about your e-commerce business, share product purchases and create awareness for your brand amongst their friends on social media are social influencers FOR your e-commerce brand.
Social influencers are common people with a wide and active social network of real people and real followers. Due to authenticity and quality of content they post, they hold a strong influence over their peers. Getting these influencers to talk about your brand/product will result in a steady flow of referral traffic to your site with a viral spread of your brand name through word-of-mouth promotion.
As quoted from one of our archived posts, “Social shoppers write reviews about your products, comment on the buying experience on your site and share your promotional deals. They are active creators of user-generated content for your brand”. Content generated by these social influencers acts as a crowd-puller, generating huge web traffic of high quality. As suggested in a research carried out by Gartner study, 20% of the influencers drive 74% of buying decisions online!
Vintage Marquee Lights(VML), a popular retailer for décor items recently gained huge success using ShopSocially’s social commerce applications.
VML is converting website visitors into social brand ambassadors. They started off by encouraging visitors to become their Facebook fans using a Like-gated incentive. VML used ShopSocially’s Get-A-Fan app to pull them onto their Facebook page. Using this channel, 22.71% of website visitors who were shown this fan acquisition app are converting into real Facebook fans for VML. These fans are real people, with real inclination towards VML brand along with loyalty that spurred engagement.
VML also encouraged their website visitors to connect deeper with them using ShopSocially’s Social Connect App. By doing so, users shared their rich social profile data with VML that included, age, birthday, gender, location and friends’ information. Since many users connected with Facebook, they also happened to share product reviews and their purchases with their friends on Facebook. This way, users REFERRED Vintage Marquee Lights to their peers on Facebook and other social networks. This generated a huge flow of referral traffic, from Facebook to VML website “without” paying anything for it. The most influential social shopper generated as high as 83 referral clicks via Facebook post. This customer to customer promotion (C2C) turned VML shoppers into social brand ambassadors.
Have you thought of this social commerce strategy to convert your shoppers into social brand ambassadors? What are you doing to harness the power of social influencers for your brand? We would love to hear from you!
