Facebook has been a gold mine of quality referral traffic for retailers. Not only Facebook has sent friend traffic to e-commerce stores in volumes, this traffic has converted at a high rate boosting retailers’ profits. Social actions of Likes, Shares through Facebook is also providing SEO benefit for retailers. However in recent past, the declining organic reach on Facebook has made it increasingly difficult for retailers to reap the same marketing benefits. Accumulation of fake Likes is further hampering the reach and engagement, turning Facebook into a minefield for retailers. Facebook is being accused of failing retailers.
In reality, retailers are missing the point that Facebook is designed for peer-to-peer communication among users. Retailers should employ strategies for driving word-of-mouth brand promotion and turn their customers into social brand ambassadors. ShopSocially has released the infographic below on strategies that retailers can employ to unearth the social commerce gold mine of Facebook. Infographic highlights how marketers can leverage Facebook for their business gains and turn shoppers into social brand ambassadors.
What have been your experience for social commerce with Facebook? If you found this informative, do join us for a more detailed discussion on these strategies in the webinar – Is Facebook Failing Marketers, or Are Marketers Failing to Leverage Facebook on May 21st at 2PM EST. Jai Rawat, CEO of ShopSocially and Sam Mallikarjun, Head of E-Commerce Marketing at HupSpot, will share more insights on these strategies and tell you how to turn your shoppers into social brand ambassadors.