Popular firearms manufacturer Beretta has generated a stupendous 15% revenue uplift using ShopSocially’s social commerce platform. In a Webinar conducted by ShopSocially, Matteo Recanatini, web and social media manager at Beretta, shared how they got this revenue uplift.
ShopSocially’s social commerce platform helped Beretta derive following benefits:
Recorded video of the Webinar:
Presentation used in the Webinar:
Key Highlights from the Webinar:
Beretta used the Get-a-Fan app to implement an incentivized Facebook fan-gate and has acquired 18,000+ quality Facebook fans. 14.12% of these fans also converted into qualified email subscribers. Since users felt they have ‘earned’ the incentive by performing a social action, they converted at a 5-7X higher rate. Beretta also gained SEO benefit out of these social actions.
Beretta has a data-driven approach towards their marketing and wanted to evaluate the precise impact of these social commerce. They used in-built A/B testing feature of ShopSocially platform to gauge the impact on revenue and recorded an uplift of 15.29%.
ShopSocially’s Share-a-Purchase app encouraged Beretta customers to share their purchases on social media. This created numerous social testimonials for Beretta, driving back quality referral traffic which converted at a high rate. Beretta generated a revenue of $19.15 per shared purchase. Share-a-Purchase app also helped Beretta gather rich social profile data. These social insights helped Beretta to identify social influencers among their customers and accordingly refine their targeting.
Excerpts from the Question and Answer section of the Webinar:
Question: How does Facebook fan acquisition by Get-a-Fan app bring in SEO benefit?
Answer: Every time a user does a Facebook Like using Get-a-Fan app, a post is created on Facebook notifying users’ friends. These social actions bring in lots of SEO love from search engines like Google and Bing, and increase SEO rank. In fact Google officially agrees that it values the propensity of site content to get shared on social network a lot for determining the SEO Rank. ShopSocially did a Webinar on how these social actions increase the SEO rank for an internet retailer.
Question: How did Beretta drive off-site viral spread of Beretta brand?
Answer: Beretta used ShopSocially’s Share-on-Mobile app to encourage customers in their store to take pictures related to Beretta brand and share with their friends on social network. During Christmas season, Beretta customers shared photos showcasing which Beretta product they would want as a Christmas gift. Most shared photos were entered to win a $100 gift card from a Beretta dealer. This resulted in a viral spread of Beretta brand.
For the complete set of social commerce apps offered by ShopSocially check the below image: