Best of Social Commerce – August 22, 2014

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Holiday Season is almost here and it’s time to look at how the market would fare for retailers. Here’s an interesting infographic on US Social Commerce Industry that predicts a sales hike of 80% this year.

In this issue of Social Commerce Weekly, we give you an assortment of posts trending in Social Commerce from ShopSocially and other leading social media publishing houses from across the web.

Top Social Commerce News of the week

  1. US Social Commerce Sales to Jump by 80% in 2014 [Infographic]
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    Social commerce sales in US are to jump by 80% from $5Bn in 2013 to $9Bn in 2014. Mobile shoppers who read product reviews convert 133% higher as compared to those who don’t. Read about this and more such interesting statistics and trends for US social commerce in this infographic. Read more.

  3. IBM Says Now Is The Time To Start Prepping For 2014′s Short Holiday Shopping Season!
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    With Holiday Season just around the corner, it’s time for some reality check. IBM says more than 43% of site traffic in holiday season is expected to come from mobile devices. What is your strategy to optimize mobile sales this season? Read More.

  5. Press Release: TicketPrinting.com Logs an Impressive 35% Sales Conversion Rate Using ShopSocially’s Social Login App
  6. TP Social Login

    Leading ticket manufacturer, TicketPrinting.com got whopping 35.31% sales conversion rate using ShopSocially’s social login app. Along with this TicketPrinting.com generated massive word-of-mouth recommendation by motivating their shoppers to share their purchases on social media thereby pulling in referral traffic. Read more.

  7. Five Secrets to Successful Social Media Promotions
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    You have a social media campaign strategy just like the top brands. So what is it that they do differently? Want to know their secret to woo customers? Stop screaming out promos! Read more.

  9. Retailers Must Gear Up for Mobile Influenced Cross-Channel Sales
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    According to a research by Forrester, cross-channel sales are estimated to touch $1.8 trillion by 2018. Shoppers are increasingly using mobiles and tablets in-store, ahead of offline purchases as well as to shop online. What could be a clear marketing strategy to boost sales via smartphones and tablets? Read more.

  11. Brands: Don’t Let Your Hashtag Strategy Turn Into a #Fail
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    Hashtags are not just your campaign in a single word, but a whole sentiment building up. Celebrating your audience through these hashtags is the right way to turn your hashtags into a winning social strategy. Read More.

  13. The Facebook Marketing Free Ride Is Over
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    You want to chat and look at cat memes? Facebook will not charge you. You want to do business? Better get a Facebook Ads plan. Read more.

  15. Case Study: Leading Canvas Printers Fabness Gain 33.28% Sales Conversion Rate Via Social.
  16. Fabness Get-a-Fan

    Popular canvas printers Fabness used on-site social to get better ROI. They not only gained 33.28% sales conversion but also 15k+ genuine facebook fans. Have a look at how the canvas manufacturer turned its website visitors into their loyal Facebook fans. Download Case Study.

Did you find the posts in this issue useful? Let us know in the comment box below. We would love to hear from you!

WHAT, WHY AND HOW OF SELFIES FOR BRANDS

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Selfies For Brands

A picture is worth a thousand words. The age-old saying is finding a new meaning in today’s digital world in form of the ‘selfie’ phenomenon. Selfie culture is here; and here to stay for long. The recent Dove selfie campaign or French Connection’s in store selfie campaign absolutely nails what a couple of 1000 photos can do to a brand’s awareness and popularity among its users. Dove added a personal self touch to its campaign and redefined the concept of being beautiful whereas French Connection gave its customers a chance to have their selfies displayed in participating stores’ windows, as well as the companies’ official social media platforms. Both brands have utilized the selfie campaign based on their brand philosophy and nailed it with remarkable results.

Named “Word of the year” of 2013 by The Oxford English Dictionary, the “selfie” phenomenon – a self-portrait taken on a smartphone – has become the most popular of all social media trends, due to the proliferation of social sharing platforms like Instagram and Snapchat. The duck lips, sexy pout, famous cleavage good luck charm campaign just adds to the bizarre and mind-blowing spectrum of what user-engagement selfies can bring in. Also Instagram adds an artistic flair to a pic.

Selfie may look boastful to the modest ones, but in marketing parlance, this self expression is all about sharing your passion with your social circle. Even the President has jumped on the bandwagon to share the wide grin with his followers. Ellen DeGeneres star-studded selfie at Oscars this year was so popular that it broke Twitter. Selfies have now broken all social norms and converted today’s smartphone-wielding generation into “Gen-Me” – totally unapologetic about showcasing their passion for anything they love! No wonder a look up for hashtag of #selfie on Instagram bombards you back with 88 million matches!

Selfie - The President and Ellen

So how can brands use selfies to leverage their customers’ passion in a fun, creative and memorable way? Retailers can initiate campaigns which are most rewarding and innovative, but its only customers’ adoption of the campaign that will amplify the brand’s message and turn campaign into word of mouth powerhouse for your brand.

Selfie

Here are a few suggested ways to get the viral love from a selfie campaign:

Step 1: Selfie Campaign to Stroke Users’ Vanity – To create campaigns to curate the best and most fashionable selfie, marketers need to understand that customers do a selfie to get noticed. Reward your attention-seeking users with some exclusivity to drive their vanity quotient and they will produce the best selfies ever. See how fans are taking selfies during the FIFA World Cup and turning the event into a selfie parade. Marc Jacobs , the Fashion God also uses the social media selfie to find the face for his fall 2014 campaign. Retailers, find the right alibi to stroke your customer’s vanity to drive the selfie campaign.

Step 2: Trade selfie for an incentive to invoke user’s greed – Pamper your customer with some attractive incentive to invoke their greed for your brand. When customers post a selfie wearing Urban Degree clothing and touting the #urbanselfie hashtag, the South Africa-based fashion brand offers them a $10 off coupon in return, according to MarketingProfs. As part of its selfie campaign, the customer with the most retweeted selfie will win $1,000 shopping spree. The selfie campaign boosted awareness of Urban Degree’s social media presence and did wonders for campaign goal of increasing footfalls to its brick-and-mortar stores. Result – the campaign not only caught on like wildfire but also kick-started a major trend among fashion retailers.

ShopSocially’s social commerce platform makes life easier for brands looking to implement such campaigns. Its purchase sharing apps captures moments of customer delight – when she completes the purchase in store or online and when she tries the product for the first time. Customer delight is converted into social endorsement through social sharing of purchases or product usage photos/selfies. These photo testimonials are aggregated back into Pinterest-like gallery on which marketers can run a popularity contest through social voting. By incorporating this gamification element in social commerce, e-tailers can turn customer passion into a non-stop word-of-mouth promotion engine.

Step 3: Ride a social message to spread your brand through Selfie campaign – With each selfie shopper has the power to raise brand awareness and going by the current selfie trend turning customers into word-of-mouth brand ambassadors, marketers can leverage a selfie campaign to push a socially relevant message among their users. Innovative strategies that deliver value and rewards to the customer are sure to be a success.

For example, Axe hit the target with its Valentine Day selfie campaign. To participate, consumers submitted photos of themselves kissing, using the hashtag #KissForPeace in honor of the brand’s global mission of nonviolence. The campaign received more than 10,000 tweets and another 8,000 posts on Instagram. Axe shared its favorites across its social media channels in addition to cross-promoting the campaign through traditional advertising —such as digital billboards in Times Square. Axe was able to effectively publicize its brand while also promoting a humane cause.

Brands if you haven’t thought of your selfie campaign yet, it’s time you en-cash this opportunity and leverage the selfie campaigns to turn your customers into brand ambassadors. Or if you have already seeped your feet in the selfie naval, share the top-notch selfie campaigns and strategies that have you adopted.

Best of Social Commerce – July 24, 2014

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ShopSocially and Americaneagle.com discussed various methods of using Social Signals to boost SEO rank through a joint webinar. With 7 out 8 factors that drive SEO are social in nature, adding a social layer onto your e-commerce site is imperative.

In this issue of Social Commerce Weekly, we give you an assortment of posts trending in Social Commerce from ShopSocially and other leading social media publishing houses from across the web.

Top Social Commerce News of the week

  1. Boost SEO Rank Using Social Signals – ShopSocially and Americaneagle.com Webinar Tells You How
  2. CC_newsletter

    According to Searchmetrics, 7 of the top 8 factors that drive SEO are social in nature. In a joint webinar, ShopSocially and Americaneagle.com presented 4 proven strategies to improve SEO rank using social signals. Read more.

  3. How To Use Social Sharing Buttons To Increase Email Marketing Results
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    Email messages with social sharing buttons boost click-through rates by more than 150%! Here are some tips and tricks on how to include social sharing buttons into your email. Read More.

  5. Unleash The Power of Social Commerce. Your Brand will Thank You for it
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    A PwC Study says, 49 percent of customers click through from a social media page to an online store if provided with an exclusive deal. Have a look at these 6 tips to leverage the power of social commerce and boost your e-commerce efforts. Read more

  7. How to Retarget Content to Facebook Custom Audiences


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  8. Your website visitors are the most relevant target audience to re-market your content. Facebook’s 4 Custom Audiences will help you target your ads better and get more CTRs.  Read more.

  9. The Kinds of Photos Instagram Followers Want to “Like”
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    Instagram is undoubtedy the most fertile platform for retailers and posting boring regular photos will only receive a thumbs down. Here are 4 categories of pictures which brands can post to get more visibility and love. Read more.
  11. 4 Tips for Using Video to Influence Shoppers in Retail 
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    Consumers watch more than 40 billion videos a month that helps them visualize what they want to buy. The conversion is 1.8x times higher than any other media. Read 4 most useful tips for using videos to influence shoppers in retail. Read More.

  13. 5 Google+ Marketing Tips From the Pros
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    Did you know that closing off comments on your Google+ posts will boost engagement? If marketing on Google+ is still a dilemma, here are some tips from the pros. Read more.

  15. Extend Facebook’s new “Ask” feature to your e-Commerce site
  16. Facebook_ask_feature Facebook added social recommendation by introducing the “Ask” feature. Here is a similar way in which this “Ask” feature can be extended onto your e-commerce site to get peer reviews and recommendations that will help in purchase decisions. Read more.

Did you find the posts in this issue useful? Let us know in the comment box below. We would love to hear from you!